Power Moms

FROM NBC/Neilsen: Call them 'Power Moms'... women between the ages of 25 and 54 with at least one child... who participate regularly in online activities. According to a Nielsen report...nearly 20-percent of the active Internet population in the U-S is the so-called stay-at-home mom.

Many of these 'Power Moms', according to Nielsen...may just comparison shop or go to several web sites before buying...or many will do standard household chores that formerly were done in person like banking.

These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than average).

“We’re seeing women using online avenues like email, online forums, and social networking websites to extend a role they’ve long held as information seekers and relationship builders,” Chuck Schilling, research director, agency and media analytics, Nielsen Online, noted. “Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies - this group is nearly 25% more likely than average to author a blog.”

In September, Scholastic.com and BirthdayExpress.com tied as the number one website, ranked by index, among the “power mom” demographic, with a composition index of 366 — more than 3.5 times the average.

General Mills, The Gap, and FamilyFun.com rounded out the top five sites that draw a high concentration of “power moms.”

I do comparison shop. I do not bank on-line-although I would like to. I just have read to many horror stories about stolen identity. I look up phone numbers/directions, email and post stories.What do you do on-line?

-NewsAnchorMom Jen

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