Showing posts with label motrin mom twitter uproar. Show all posts
Showing posts with label motrin mom twitter uproar. Show all posts

Sunday, November 16, 2008

Motrin Ad Controversy

MomFuse.com sent me this article that I think is very interesting. I am so curious to hear what you think about this one. Motrin has launched a new ad campaign "We feel your pain." Then there is a mom-alogue with an ad written as if a mom were saying it.


You can used to be able to watch the ad on Motrin.com, but it has been taken off for now. Below is the verbatim and the ad on your tube:

Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, sling, schwing, wrap, pouch. And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience. They say that babies carried close to the body tend to cry less than others. But what about me? Do moms that wear their babies cry more than those who don’t. I sure do! These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back?! I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.

Plus, it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why.

Moms on twitter are in an uproar over this ad. They are offended. I can understand why, but I chuckled when I watched it. I do look tired and crazy sometimes when I take my kid to school in the morning! However, I get criticized a lot because of my job. Maybe I just don't get offended when I should??

What do you think about the new Motrin Ad? Should moms be in an uproar over this?

-NewsAnchorMom Jen

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