Thursday, June 2, 2011

Plus-sized Kids are Big Business

I hate that the childhood obesity epidemic is growing, but I am glad the kids will at least be able to wear the same clothes as kids who aren't overweight. I am sure it's hard enough for a child to be obese in school. It certainly doesn't help stop the obesity epidemic, but manufacturers only make what people will buy, so I don't think they should be punished. Have you noticed more husky clothes at stores? Which ones?

FROM NBC: We all know America's waistlines are expanding, that includes even the youngest set and that really is turning out to be quite a business opportunity. There's a growing market for plus-sized apparel for kids. They are signs of the times: husky boys, girls plus.

Linda Peeples/JcPenney: "The parents are really relieved to come here and buy their kids the same styles, the same everything
Linda Peeples manages this section at JC Penney at a mall and says a lot of families are thrilled to find it. Linda Peeples/JC Penney: "And you are trying to figure out something to fit this kid you know so she can be in style and won't be picked on in school so I think that's pretty much the reason they brought in the plus size." "

So, uh, for me it works because I couldn't find any like children's clothes for her. I had to get a bigger size actually just because she is a big girl."
The retailer says it's offered plus sizes for kids for some time, but now it is considered one of the most promising markets in the fashion world. The retailer says it's offered plus sizes for kids for some time. but now, it's considered one of the most promising markets in the fashion world.

Pam Hensley/JC Penney: "The consumer is the one who drive this business. They came in they asked for it." Makes sense, when you consider that the Centers for Disease Control and Prevention says childhood obesity has more than tripled in the past 30 years.

For example... for kids ages 6 to 11... obesity increased from 6.5% to 19.6% between 1980 and 2008. And according to Forbes and Market Sales of women's and girls' plus size apparel has become a $47 billion dollar industry. Lands End and Sears also now offer plus sizes for kids.

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