Wednesday, July 14, 2010

Kids Seeing More Fast Food Ads

A new report by the Institute of Health shows kids are seeing fewer candy and soda commercials, but more fast food ads. The only ad I get frustrated with is for some gushers candy thing on Nickelodeon. It is usually on when my 6-year-old has changed to the channel to an inappropriate cartoon that says things like "Idiot", "stupid," and so forth. I guess it makes sense that programming you don't agree with has commercials you don't agree with either!

The number of children who saw fast food advertised on television spiked between 2003 and 2007, according to an article appearing in the September print edition of the Archives of Pediatrics & Adolescent Medicine.

The daily exposure to those ads increased by 5 percent for those aged 2-5, 12 percent for kids 6-11 and 20 percent among the 12-to-17 set.

Conversely, children saw fewer TV spots for other kinds of foods, including sweets and drinks, in 2007 than they did in 2003.

-NewsAnchorMom Jen

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