What is Splenda? Is it an artificial sweetener or does it have some natural qualities? If you aren't sure of the right answer, you're not alone. It seems consumers are confused about what Splenda is and they are buying it because they think it is healthier than other no calorie sweeteners. With childhood obesity on the rise, kids are being impacted by this.
This is an interesting little tidbit from Beverage.com:
The date is finally set for a landmark court case between in the US-based Sugar Association and Johnson & Johnson over the marketing of its Splenda sweetener. District Court judge Dale Fischer said the long awaited trial, which relates to allegations that McNeil Nutritionals, a subsidiary of Johnson & Johnson, had misleadingly marketed Splenda as a natural product, will commence on 6 January 2009.
The case could bring an end to a long-standing dispute between McNeil and the trade body, which claims that Splenda’s tag line - 'Made from sugar so it tastes like sugar' - is deliberately being used to make consumers believe that the artificial sweetener contains sugar.
The Sugar Association therefore maintains that the claims show a deliberate attempt to misinform consumers into believing that Splenda is a no-calorie natural sugar product.
However, McNeil continues to refute the allegations, claiming that all material supplied to customers regarding its man-made sweetener are not misleading or deceptive.
“Splenda Brand Sweetener (sucralose) is made from a process that begins with sugar,” the company stated. “In fact, 10 tons of sugar are used every day to make Splenda.”
The ingredients maker claims that it promotes the product as a lower calorie alternative to sugar to tap into concerns over increased obesity rates and other health issues. According to the manufacturer, this distinction has helped the product to become the US’ biggest selling zero calorie sweetener of the last five years.
Do you let your kids consumer artificial sweeteners? Which do you think is worse sugar or artificial sweeteners?
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