"I've read your blog and thought you may be interested in this story, both professionally and as a blogger. My wife and I are associated with Nationwide Children's and are in the process of organizing a non-profit child advocacy. I'm interested in hearing your thoughts on the attached story." Dave Osborn
The story is about the clothing store Abercrombie and Fitch giving $10 million toward the construction of a new emergency room for Nationwide Children's Hospital in Columbus, Ohio. Some are outraged the Abercrombie name would be seen in the ER because they believe the store promotes teens wearing racy, provocative clothes.
Boston-based Campaign for a Commercial-Free Childhood said research shows racy marketing campaigns can be linked to more kids having eating disorders, low self-esteem, anxiety and depression.
CNBC ran the full story this week.
What do I think? I used to wear Abercrombie clothes when I was in high school and I didn't think they were that racy. Then, I had my own kids and I think I am more conservative or maybe the clothes are skimpier now. I have seen 12-year-old girls in skirts that don't cover their behinds. That is just wrong. I think there's a big difference between tweens wearing these clothes and someone who is a senior in high school or in college. I can see why parents of tweens are upset with the advertising. Of course middle school kids going into high school want to wear what their peers are wearing. It's only natural. That would be a hard battle as a parent.
Here's the link to the Abercrombie and Fitch photo gallery. The first shot is of the back side of a boy, showing his behind. Then you see a girl with long hair who doesn't appear to be wearing a shirt. Hmmmm..
However, the picture I posted above doesn't bother me.
What do you think about Abercrombie's marketing campaign? Is is too racy?
P.S. Because I used the words Abercrombie & Fitch, some of the google ads are inappropriate. I apologize and will try to fix that. The ads are not picked by me. The computer just looks for words that match my text. Apologies!